In parallel with and as a complement to our Annual Lecture in Anthropology, we will establish an annual event that will highlight our focus on ethnography and the application of anthropological theories and methods in the professionally-engaged context. The primary rationale for the creation of this new annual event is to both highlight and solidify our commitment to our new focused stream in both undergraduate and graduate success in innovative non-academic careers using the skills and training of the discipline. Potentially in combination with the proposed institute for training in ethnographic methods, this annual event (lecture, workshop, or other format) will highlight the ways in which anthropologists are increasingly being employed in the worlds of design, human behaviour analysis, marketing, as well as in the more familiar fields of work with organizations for social change, NGOs and other research and action partners. We anticipate that we will be able to promote professional opportunities for our students at these annual events.