Keeping People in the Picture: Applied Anthropology in a Digital Marketing Agency
Laurie Baker, PhD, MITACS/York University Post Doctoral Fellow Blogging at agencyanthropologist.ca Follow me on Twitter @AnthGrad Digital marketing success is normally based on the quantifiable results that can be earned. Yet aggregated data that reports seeming success or failure, without any grounding in user experience, are often held as the ideal benchmarking practice. Analyses of the […]